Spirent Service Experience – Insights

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Description Features Resources Enquiry
Description

How does a mobile device—or network, or cloud-based app, or any other technology element of the subscriber experience—perform from the user perspective? How does it stack up against competitors?

There are many reasons to ask. And only one compelling answer: Spirent Insights, a sophisticated, proven program to deliver independent device and network performance analysis. Spirent has provided the world’s leading operators and OEMs with customised measurement and reporting to help meet research objectives, minimise network impact, improve products, optimise the subscriber experience, and build brands.

Applications

Mobile QoE
Spirent measures the perceived user experience of new devices or services—on dimensions such as voice quality, data performance, video quality, app performance, battery life and location accuracy—to predict real-world performance and acceptance.

Marketing Claims
Based on Spirent’s experience supporting major campaigns for clients worldwide, Insights provides verifiable, repeatable results of device or service performance. Tests are designed to achieve required statistical confidence to support desired claims, and can be subjected to independent audit.

New Service Deployment
Spirent has developed a body of expertise on new technologies—including LTE, VoLTE, HD-Voice, RCS, ePTT and others—by working with leading operators and OEMs. Spirent leverages this expertise to benchmark QoE of your new service against expectations in real-world conditions.

Cloud Control
Operators are contending with the impact of cloud-based apps on the subscriber experience and their own networks. Spirent offers a specific program to deliver user-level QoE as well as analysis of network interactions for top apps, allowing operators to gain control through increased visibility.

Features
Insights testing is designed to approximate the user experience as closely as possible:
  • Measurements are conducted on the actual devices used by subscribers—and for any OS
  • Metrics focus on performance areas central to the subscriber experience, from voice quality to battery life
  • Devices and services are procured over-the-counter
  • Environments, whether lab-based, stationary field locations or drive routes, are selected to model typical usage scenarios
Spirent tailors Insights projects to meet the client’s exacting requirements, but executes testing independently to ensure maximum objectivity:
  • Spirent and client jointly agree on devices, environments, key metrics and any other test parameters
  • Spirent takes complete responsibility for allocating and scheduling resources, procuring and setting up devices and services, and executing testing
  • Spirent delivers interim and final reports and data tables
  • Client can take advantage of Insights Analysts to answer follow-up queries and refine reports

Benefits
  • Work with the pioneers in testing of mobile QoE under real-world conditions
  • Employ Spirent’s extensive experience with new and existing mobile technologies, gained from working with leading industry players
  • Preserve scarce capital expense budgets, especially for quick-turn analysis based on near-term or evolving requirements
  • Utilise proven methodologies and test plans, based on cloud-based measurement systems available globally
  • Rely on complete confidentiality and exclusivity of results and reports

Technology/Capabilities
The Insights cloud-based measurement infrastructure is available globally. Spirent’s patented technology comprises:
  • Performance measurement apps installed on devices of any OS, downloading common test schemes from a centralised test administration utility, and conducting tests locally
  • High-capacity media and content servers distributed globally, permitting testing of devices and networks anywhere in the world
  • Secure, web-based test administration including test control and data warehousing to ensure a common test plan can be executed in a distributed manner and results can be aggregated and analysed centrally

Test Capabilities

 
SERVICE TASKS KPIs
Voice Mobile-mobile call Mobile-land call MOS
Call Call set-up Call retention Success rate
Data Upload / download Browsing / streaming Throughput Latency Packet loss Jitter
Video Streaming Chat MOS Freezes / impairs A / V sync IP transactions
Applications Start-up Search Play Response time IP transactions
Battery By app or service, or multi-service By user profile Power consumption Battery life
Resources
Find out more information about Spirent Service Experience - Insights here
Enquiry
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