Splunk – Making Machine Data Accessible, Usable and Valuable to Everyone

You see servers and devices, apps and logs, traffic and clouds.

We see data—everywhere. Splunk offers the leading platform for Operational Intelligence. It enables the curious to look closely at what others ignore – machine data – and find what others never see: insights that can help make your company more productive, profitable, competitive and secure. What can you do with Splunk?
Just ask.

What Is Machine Data? Digital Exhaust. Log Files. Time-Series Data. Big Data.

Whatever you call it, machine data is one of the most underused and undervalued assets of any organization. But some of the most important insights that you can gain—across IT and the business—are hidden in this data: where things went wrong, how to optimize the customer experience, the fingerprints of fraud. All of these insights can be found in the machine data that’s generated by the normal operations of your organization.

Machine data is valuable because it contains a definitive record of all the activity and behaviour of your customers, users, transactions, applications, servers, networks and mobile devices. It includes configurations, data from APIs, message queues, change events, the output of diagnostic commands, call detail records and sensor data from industrial systems, and more.

The challenge with leveraging machine data is that it comes in a dizzying array of unpredictable formats, and traditional monitoring and analysis tools weren’t designed for the variety, velocity, volume or variability of this data. This is where Splunk comes in.

The Splunk platform uses machine data—the “digital exhaust” created by the systems, technologies and infrastructure powering modern businesses—to address big data, IT operations, security and analytics use cases. The insights gained from machine data can support any number of use cases across an organization and can also be enriched with data from other sources. The enterprise machine data fabric shares and provides access to machine data across the organization to facilitate these insights. It’s what we call Operational Intelligence.

What Is Operational Intelligence? See the forest and the trees

Turn Machine Data Into Insights

Machine-generated data is one of the fastest growing and complex areas of big data. It’s also one of the most valuable, containing a definitive record of all user transactions, customer behaviour, machine behaviour, security threats, fraudulent activity and more. Splunk turns machine data into valuable insights no matter what business you are in. It’s what we call Operational Intelligence.

Operational Intelligence gives you a real-time understanding of what’s happening across your IT systems and technology infrastructure so you can make informed decisions. It is enabled by the Splunk platform, the foundation for all of Splunk’s products, premium solutions, apps and add-ons.

For Information on Turning Machine Data Into Business Value click here